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Teddy Needs A Bath Details
Shark Tank Episode Details
The Shark Tank Pitch
Entrepreneur Nicole Townend pitched Teddy Needs A Bath, a line of cotton zippered bags designed to safely wash stuffed animals in the washing machine without damaging them. As a mom, she explained that children’s stuffed animals collect dust, germs, and allergens, but many parents avoid washing them because they can get ruined in the wash.
Her product solved that problem in a simple, affordable way, and she came in asking for $50,000 in exchange for 10% equity. The Sharks were intrigued by the practicality of the idea, especially because nearly every household with kids deals with dirty stuffed animals.
Behrens shared that she had already secured a distribution deal with Bed Bath & Beyond, lending credibility to the business. While some Sharks worried the product might be too “niche” and not scale into a larger brand, others saw potential in expanding the line into a broader category of children’s cleaning and care products.
Ultimately, Mark Cuban made an offer of $100,000 for 40% equity, doubling her requested investment but asking for significant control. Behrens accepted, gaining a Shark partner with retail and brand-building experience.
After the show, Teddy Needs A Bath saw a boost in visibility and sales, expanding its retail reach and growing beyond its single product.
Where Are They Now?
After striking a deal with Mark Cuban, Teddy Needs A Bath received a major boost in exposure and credibility. The product expanded its retail presence, with Bed Bath & Beyond, Walmart, and Buy Buy Baby stocking the stuffed animal cleaning bags.
The company also added new items, including natural laundry detergents and dryer sheets for children’s toys and clothes, turning it into more of a children’s care brand rather than just a single-product business. In the years following Shark Tank, the brand caught the attention of a larger player: BooginHead, a well-known children’s accessories company, which eventually acquired Teddy Needs A Bath.
With BooginHead’s resources and distribution, the product line continued to reach a wider audience.
Today, Teddy Needs A Bath products remain available online through major retailers like Amazon, showing how a simple idea pitched on Shark Tank successfully grew into a lasting brand.
Revenue
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