Tacti Bite Fish Call - Shark Tank Update

floating lure that creates sounds to attract fish

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Season 8, Episode 2 Founded by Jack Danos, Jeff Danos Out of Business

Tacti Bite Fish Call Details

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Shark Tank Episode Details

Founders Jack Danos, Jeff Danos
Air Date 2016-09-30
Season & Episode Season 8, Episode 2
Initial Ask $150K for 10.0% equity
Deal Details Got deal: $150K for 10.0% equity from Robert Herjavec
Estimated Yearly Revenue N/A
Estimated Net Worth (4x estimated revenue) N/A

The Shark Tank Pitch

Teenage innovation meets practical fishing frustration drove 17-year-old Jack Danos and his father Jeff to develop the TactiBite Fish Call when Jack's personal experience with inconsistent fishing success inspired him to create a technological solution that would revolutionize how anglers attract fish, leading to an ingenious device that mimics the sounds of schooling and feeding fish through tactile transducers that create underwater vibrations and sounds. Jack's remarkable entrepreneurial journey began at age 15 when he used a 3D printer to create the original prototype at home, demonstrating exceptional technical skill and problem-solving ability that would evolve into a commercially viable product through their successful Kickstarter campaign that raised $112,573 on a modest $10,000 goal, validating significant market demand for innovative fishing technology.

Seeking $150,000 for 10% equity and valuing their father-son company at $1.5 million, Jack and Jeff entered the Tank with impressive credentials including $330,000 in sales over five months, exceptional profit margins with production costs of $16 and retail prices of $99.99, plus $500,000 worth of inventory that demonstrated their commitment to scaling the business through reinvested profits. The TactiBite Fish Call ecosystem addressed fundamental challenges in recreational fishing by providing anglers with a scientific approach to fish attraction that replaced traditional guesswork with proven acoustic technology, while the device's compact beer-can size, included anchor system, and one-pound weight made it practical for any fishing environment, appealing to both skeptical anglers seeking improved catch rates and tech-savvy fishing enthusiasts interested in innovative solutions.

Where Are They Now?

The Tank reception proved enthusiastic as multiple sharks appreciated both the product demonstration and the impressive sales figures, with Daymond John showing particular interest due to his frequent fishing activities, leading to competitive bidding that included Kevin O'Leary's offer of $150,000 for 20%, Daymond's matching proposal, Lori Greiner's counter of $150,000 for 15%, and ultimately Robert Herjavec's winning proposal of exactly what the entrepreneurs requested: $150,000 for 10% equity, which they accepted because he met their original terms without negotiation. The post-Tank trajectory initially showed remarkable success as sales surged to $2 million by the end of 2016, far exceeding expectations and validating the market demand for their innovative fishing technology, though reports suggest the deal with Robert Herjavec never fully materialized during post-show due diligence, which didn't prevent the company from capitalizing on the television exposure.

However, scaling challenges eventually overwhelmed the business as demand outpaced their ability to maintain consistent production and distribution, leading them to partner with Clever Training for fulfillment, though that relationship eventually failed when the link on their website stopped working, indicating operational difficulties. Our latest research shows it's not in business anymore, as Jack has moved on to become CEO of Cold Slayer, a company focused on heated sock products, while Jeff's current activities remain unclear, demonstrating how even promising products with strong initial success can struggle with the operational complexities of scaling beyond founder capabilities.

Revenue

N/A

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