Stringys - Shark Tank Update

Revolutionary intimates meet entrepreneurial ambition when best friends Olivia Karina and Elvira Troger tackle one of fashion's most persistent problems through Stringys, their groundbreaking invisible underwear brand that eliminates visible panty lines while delivering uncompromising comfort for women seeking seamless confidence under any outfit. Their innovative journey began from shared frustrations as working professionals - Olivia as an established model represented by Photogenics LA Agency with over 53K Instagram followers, and Elvira as an accomplished actress from Sweden who relocated to Los Angeles after studying at the New York Film Academy and starring in films like 'Sophie Gold, The Diary Of A Gold Digger.' The duo's personal experiences with traditional underwear failing to work under form-fitting clothes, sheer garments, and cut-out designs sparked intensive product development that consumed over 60 prototypes before achieving their breakthrough design.

Their sophisticated engineering approach resulted in a patented invisible panty crafted from 75% nylon and 25% spandex that adheres directly to skin without straps, eliminates rolling and digging, and maintains a raw-edge finish that disappears completely under clothing while using biodegradable materials that break down within three to five years.

Innovative undergarment solutions achieved impressive investor interest when Olivia Karina and Elvira Troger's compelling presentation on Shark Tank Season 16 seeking $300,000 for 5% equity resulted in securing a strategic partnership with Barbara Corcoran for $300,000 at 3% equity plus $0.22 royalty per unit in perpetuity, demonstrating strong investor confidence in their unique approach to solving widespread fashion challenges through superior product engineering. Their pitch effectively showcased remarkable business metrics including $180,000 in sales across just 11 months of operation with impressive unit economics featuring $2 manufacturing costs and $14 retail pricing, while highlighting their direct-to-consumer business model supplemented by three wholesale partnerships that validated market demand.

The competitive negotiation process involved multiple offers, with Kevin O'Leary proposing $300,000 for 3% equity plus initially $1 then $0.50 royalty per unit, while Barbara's winning proposal emphasized her brand-building expertise and lower royalty structure that better supported the founders' existing SAFE note agreements with 30% discount conversion terms. Following their television success, we found that Stringys has experienced remarkable celebrity adoption with high-profile endorsements from Eva Longoria, Kendall Jenner, Hailey Bieber, Doja Cat, Emily Ratajkowski, and other A-list celebrities who have showcased the invisible underwear on red carpets and major events including Coachella Music Festival.

Our research indicates the company continues building market presence through their Los Angeles-based manufacturing operation while offering products in two carefully selected colors (Sun Kissed Sand and Rich Espresso Brown) across sizes XXS to XL, with pricing strategies including individual units at $17, three-packs at $42, and six-packs at $76, suggesting that their vision of redefining intimate apparel through invisible design innovation successfully captures growing consumer demand for seamless, confidence-enhancing undergarments.