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Springer Dog Water Bottle Details
Shark Tank Episode Details
The Shark Tank Pitch
Sibling entrepreneurs Griffin and Shannon Ross brought a fresh perspective to pet travel when they recognized that keeping dogs hydrated on outdoor adventures was more complicated than it needed to be. Their family's entrepreneurial DNA runs deep - their father Gary founded the successful company Highwave in 1983, selling everything from water bottles to wine stoppers, giving them firsthand experience in product development and retail distribution.
The Ross siblings identified a specific gap in the pet market during the COVID-19 pandemic, when pet ownership surged and people began traveling more frequently with their furry companions, creating unprecedented demand for innovative pet travel accessories. Springer evolved from their father's company as a specialized spin-off focusing exclusively on dog-related products, with their signature water bottle formerly known as the 'Auto Dog Mug' representing years of refinement and patent development.
When Griffin and Shannon entered Shark Tank seeking $400,000 for 6% equity at a $6.67 million valuation, they brought impressive credentials including eight patents covering their dog bottles, proven sales history dating back to 2016, and a product that addressed the universal frustration of trying to hydrate dogs while hiking, camping, or traveling.
Where Are They Now?
The successful partnership with Lori Greiner, who invested $400,000 for 10% equity plus preferred stock, provided Springer with exactly the retail expertise and QVC platform access needed to transform a solid regional product into a national pet accessory phenomenon. Lori's investment came despite the entrepreneurs' admission that they had only made $100,000 profit on $1.7 million in 2020 sales, having reinvested most revenue into product development, intellectual property protection, and brand building.
We found that the deal with Lori ultimately never closed, but this didn't slow Springer's momentum as the company continued building its reputation through authentic customer satisfaction and word-of-mouth marketing. The water bottle earned recognition as one of 'Oprah's Favorite Things' in 2023, providing national exposure that validated the product's quality and market appeal among discerning pet owners seeking premium travel accessories.
As of April 2024, Springer continues thriving with an estimated $2 million in annual revenue, selling through Amazon and hundreds of independent pet boutiques while maintaining their focus on innovative, patent-protected products that solve real problems for pet owners who refuse to leave their dogs behind during outdoor adventures.
Revenue
$2 million
