Shower Toga - Shark Tank Update

Kressa Peterson stepped into the tank seeking $80,000 for 33% equity in her innovative outdoor shower solution. The Shower Toga is a wearable shower wrap made from water-wicking nylon fabric that allows users to rinse off and change clothes in public while maintaining complete privacy.

Peterson, a cancer survivor and outdoor enthusiast, created the product after participating in muddy obstacle races where traditional shower curtains weren't practical. She successfully launched through a Kickstarter campaign that raised $14,735 and had already generated $80,000 in sales in her first year, retailing the togas for $35 with impressive margins - they cost just $2.85 to make and wholesale for $16.

Following her successful pitch, Kressa secured a deal with Mark Cuban and guest shark Alli Webb for $80,000 in exchange for 40% equity - higher than her original ask but the sharks loved her passion and margins. The deal officially closed, and Shower Toga has flourished in the years since.

During the 2020 pandemic, the company pivoted brilliantly by donating nearly $100,000 worth of products to frontline healthcare workers to help them shower safely before going home. This community-minded approach, combined with the Shark Tank exposure, helped them expand beyond athletes to include campers, military personnel, and emergency workers.

The company has consistently grown and now generates between $250,000-$500,000 annually, with monthly revenue reaching about $25,000. They've also expanded their product line to include "Shower To-Go" portable shower nozzles and plus-size versions, available through their website, Amazon, Walmart, and Camping World.