Pricetitution - Shark Tank Update

Game night conversations just got a whole lot more interesting when Dan Killian transformed the awkward-yet-hilarious questions he and his friends regularly debated into Pricetitution, an adult party game that puts a price tag on outrageous hypothetical scenarios. Born from those late-night discussions where someone inevitably asks "how much money would it take for you to do [insert absurd task here]," Dan recognized that these uncomfortable-but-entertaining conversations had the potential to become a structured game that could break the ice at parties, game nights, and social gatherings.

The concept is brilliantly simple: one player (the "Pricetitute") draws a scenario card while others have one minute to question them and gauge their comfort level, then everyone writes down what they think is the lowest dollar amount that person would accept to complete the task, with the closest guess earning a point in a race to four points total. Launching with a successful Kickstarter campaign in December 2017 that raised $23,500, Dan had already generated $40,000 in sales within just two months of launching, with each game containing 125 scenario cards retailing for $21.99 and costing only around $3 to produce, manufactured by the respected Panda Manufacturing company.

Seeking $100,000 for 20% equity and valuing his company at $500,000, Dan entered Shark Tank Season 10 with multiple licensing opportunities already on the table, demonstrating that his "because everyone has their price" concept had serious commercial potential beyond direct sales.

The Tank erupted with offers as multiple Sharks recognized both the entertainment value and profit potential, with Kevin O'Leary opening aggressively at $100,000 for 50% equity, followed by Rohan Oza and Lori Greiner each offering $100,000 for 40% equity, and Barbara Corcoran proposing $100,000 for 50% equity with suggestions for online expansion, before Barbara Corcoran and Rohan Oza ultimately teamed up to offer $100,000 for 40% equity split between them ($50,000 each for 20% each), which Dan accepted, believing two Sharks would provide better strategic guidance than one. The joint deal with Barbara Corcoran and guest shark Rohan Oza closed successfully and delivered immediate explosive results, with sales increasing an astounding 5,000% after the episode aired and continuing to spike with each rerun, demonstrating the incredible power of Shark Tank exposure for viral consumer products.

Post-show success has been sustained remarkably well, with Pricetitution maintaining strong sales through both Amazon and their company website, earning recognition from Business Insider as a recommended gift while introducing flexible rules that allow gameplay sessions ranging from 20 minutes to 3 hours and even enabling online play through platforms like Zoom and FaceTime. We found that the game has garnered almost 1,000 reviews on Amazon with an impressive 4.4/5-star rating, indicating continued strong consumer satisfaction and sales performance, while Barbara and Rohan's expertise continues helping Dan pursue licensing deals that could exponentially expand the brand's reach, proving that sometimes the most successful products come from taking everyday conversations and turning them into shared experiences that bring people together through laughter and friendly competition.