Moki Doorstep - Shark Tank Update

A simple everyday frustration inspired a clever automotive accessory when Adam and Desiree Haller realized that reaching the roof of their SUV required risky climbing on tires or the bumper, risking dents and falls. Their solution, the Moki Doorstep, is a compact, lightweight U-shaped metal step that hooks onto the striker pin - the small cylindrical pin built into the car door frame that the door latch engages when the door closes.

By looping the device's hook over this already-existing pin, the Moki Doorstep creates a sturdy, weight-bearing foot platform right at the door sill, giving the user a safe and stable step up to reach the vehicle roof. Weighing under a pound and folding flat, it fits virtually any SUV, truck, or van without drilling or permanent modification.

The product resonated strongly with outdoor enthusiasts, campers, overlanders, and road-trippers who routinely need to load or adjust gear on roof racks and cargo carriers. Seeking $150,000 for 5% equity and valuing their company at $3 million, Adam and Desiree entered Shark Tank Season 10 with a product that had already gained strong traction in the outdoor and automotive accessories market.

The Moki Doorstep pitch resonated with the sharks, who appreciated the product's elegant simplicity - one small metal hook that solves a universal problem for anyone who owns a tall vehicle and needs to access the roof safely. The entrepreneurs secured a deal in the Tank, and following the Shark Tank appearance, Moki Doorstep leveraged the national television exposure to dramatically accelerate sales and brand awareness in the automotive and outdoor accessories market.

The product became a popular item on Amazon and in outdoor/off-road retail, appealing to a passionate community of overlanders, campers, and everyday SUV owners. We found that Moki Doorstep continues to operate successfully today, maintaining strong customer reviews and consistent sales as a practical, affordable solution for reaching vehicle rooftops.

NOTE: The deal terms in this record (totalAmount, totalEquity, and shark name) require independent verification - the figures stored here may be inaccurate.