Mee-Ma's Gumbo - Shark Tank Update

Me-Ma's Gumbo Bricks - Specialty Food

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Season 4, Episode 23 Founded by Carol Foster In Business

Mee-Ma's Gumbo Details

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Shark Tank Episode Details

Founders Carol Foster
Air Date 2013-05-03
Season & Episode Season 4, Episode 23
Initial Ask $200K for 20.0% equity
Deal Details Got deal: $200K for 50.0% equity from Lori Greiner, Kevin O'Leary
Estimated Yearly Revenue unknown
Estimated Net Worth (4x estimated revenue) unknown

The Shark Tank Pitch

Mee-Ma's Louisiana Gumbo Brick appeared on Shark Tank Season 4 as an innovative specialty food company created by entrepreneur and commercial truck driver Carol Foster, who developed a fully-seasoned frozen gumbo base using her grandmother's traditional Louisiana recipe to help busy families create authentic, restaurant-quality gumbo in minutes rather than the hours typically required for proper preparation. The product was designed as a convenient solution that combines with six to eight cups of water and up to five pounds of meat to create a complete, flavorful meal, targeting consumers who lacked the time or expertise to make traditional gumbo from scratch.

Foster had achieved impressive sales of $500,000 over two years while working as a commercial truck driver to support her family, primarily selling through her church and by setting up sampling stations at a single Costco location three days per week, demonstrating remarkable entrepreneurial hustle and product-market fit. The success at Costco was particularly notable, as the retailer had formally accepted Mee-Ma's as a permanent product and requested fifteen pallets of inventory, but Foster lacked the financial resources to fulfill the large orders and maintain consistent stock levels.

Her pitch was deeply personal, revealing that she and her daughter were experiencing homelessness, often sleeping in a van or staying with friends and family, while using the business revenue to support her extended family of six brothers and sisters who had no other income source. Foster sought $200,000 for 20% equity primarily to secure packaging costs and working capital needed to fulfill Costco's orders and expand to additional retail partnerships.

Where Are They Now?

Mee-Ma's Louisiana Gumbo Brick secured one of Shark Tank's most emotionally compelling deals when Kevin O'Leary and Lori Greiner partnered to invest $200,000 for 50% equity, with Kevin becoming visibly emotional about Carol Foster's homelessness situation and insisting 'it wasn't right' for her to be subjected to such hardship. The deal came together when Kevin urged Lori to join him in the investment, emphasizing that Foster had a great product but needed to transform it from just a product into a real business, with their combined expertise providing the operational and strategic guidance necessary for scaling.

However, the heartwarming television moment did not translate into long-term success, as the deal with Kevin and Lori never actually closed following the show's taping, leaving Foster to continue building her business independently. Despite the failed partnership, Foster proved remarkably resilient and successfully leveraged the Shark Tank exposure to achieve her original goals.

She secured the coveted permanent placement at Costco that had been the catalyst for seeking investment, and subsequently expanded distribution to major grocery chains including Publix and Safeway, validating the market demand that the Sharks had recognized. The company's growth trajectory continued steadily, with Mee-Ma's Louisiana Gumbo Brick maintaining its market presence and continuing to serve customers who appreciated the authentic taste and convenience of Foster's grandmother's recipe.

As of 2024, the business remains operational with products available through the company's website and retail partnerships, demonstrating how the exposure and validation from Shark Tank can provide lasting value even when investment deals don't materialize. Foster's story represents the entrepreneurial spirit of overcoming personal adversity while building a business that serves a genuine market need, proving that sometimes the most important outcome from Shark Tank is the platform and credibility it provides rather than the investment itself.

Revenue

unknown

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