Good Love Foods - Shark Tank Update

Culinary innovation born from necessity when Chennelle Diong's celiac disease diagnosis transformed her family's food traditions into Good Love Foods, a revolutionary gluten-free frozen baked goods company that proves allergen-friendly products can deliver authentic taste and texture without compromise. Her Filipino father's delicious lumpia and American mother's iconic cheesecake inspired her mission to create gluten-free alternatives that maintain the comfort food experience families cherish, leading to development of buttermilk biscuits, cinnamon rolls, and puff pastries that taste indistinguishable from traditional wheat-based versions.

The innovative approach utilizes only natural ingredients including sweet cream butter as the sole fat source, while eliminating gluten, nuts, eggs, soy, and seed oils to create products that serve not just celiac sufferers but anyone seeking cleaner, more natural baked goods. Her business model demonstrates impressive operational metrics with production costs of $3 per unit, retail pricing of $11.99, and healthy 75% margins before shipping, though direct-to-consumer frozen shipping reduces final margins to 25% while ensuring product quality reaches customers nationwide.

The remarkable demand validation includes viral social media posts generating $15,000 in sales within 30 minutes, forcing temporary website shutdowns to manage production capacity, while the company projects $500,000 in current year sales growing to $1.5 million next year with 20% profit margins as they achieve their first profitable year through strategic scaling and manufacturing improvements.

Gluten-free innovation achieved television validation when Chennelle Diong's compelling presentation on Shark Tank Season 16 seeking $150,000 for 5% equity successfully secured a strategic partnership with Lori Greiner for $150,000 at 18% equity, after the sharks were amazed by the authentic taste of products they initially couldn't believe were gluten-free. The negotiation showcased impressive business fundamentals including strong customer loyalty with 30-35% repeat purchase rates, retail success across multiple channels, and the strategic decision to invest in her own production facility after selling her house and relocating to gain manufacturing control and improve cost structure.

Lori's expertise scaling frozen food brands like Bantam Bagels and Frozen Farmer made her the ideal partner for Good Love Foods' expansion into major grocery chains, while her offer emphasized the value of experienced guidance in navigating the complex frozen food retail landscape. After the episode, overwhelming demand appears to have become a serious operational problem: in an early-2026 update, the founders said fulfillment was running five to six months behind, shipping had been paused, and preorders were helping keep the business alive.

September 2026 update: We now think Good Love Foods may be out of business. One of our readers alerted us that the company appeared to have stopped operating.

Separately, when we checked the official website, it was unavailable and returned an HTTP 402 response from Shopify. A July 2026 r/glutenfree discussion adds more warning signs, with customers reporting unfulfilled orders dating back to late 2025, unsuccessful attempts to obtain updates or refunds, a deactivated Shopify storefront, and a Google Business listing marked permanently closed.

One commenter shared a text message they said came from Good Love Foods describing major financial distress and an inability to issue refunds at that time. Although one person said the brand had recently appeared at Denver-area gluten-free markets, a follow-up reported it absent from a later event.

Because the company has not formally announced a closure, we are treating the out-of-business designation as our best current assessment rather than confirmed fact, and we will update it if the company resurfaces.