Gladiator Lacrosse - Shark Tank Update

practice equipment for lacrosse

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Season 7, Episode 28 Founded by Rachel Zietz In Business

Gladiator Lacrosse Details

Shark Tank Episode Details

Founders Rachel Zietz
Air Date 2016-05-13
Season & Episode Season 7, Episode 28
Initial Ask $100K for 15.0% equity
Deal Details No deal
Estimated Yearly Revenue $9 million
Estimated Net Worth (4x estimated revenue) $36 million

The Shark Tank Pitch

Youth entrepreneurship takes on remarkable dimensions when personal frustration becomes the catalyst for business innovation, as demonstrated by 13-year-old Rachel Zietz whose constant battles with inferior lacrosse training equipment inspired her to create Gladiator Lacrosse, a company that would revolutionize sports equipment manufacturing by prioritizing durability and player-focused design over the multi-sport mediocrity that dominated the market. Her journey began with a simple yet persistent problem: every lacrosse rebounder she purchased would break within months despite costing hundreds of dollars, leading her to realize that existing manufacturers designed equipment for multiple sports rather than understanding the specific demands that lacrosse players faced during intensive training sessions.

Seeking $100,000 for 15% equity and valuing her rapidly growing company at $666,667, Rachel entered the Tank with impressive credentials including over $300,000 in sales within two years, a completely repaid $30,000 parental loan, and products that solved real problems through superior materials and construction that prevented the rust and tearing issues that plagued competitors' offerings. The Gladiator Lacrosse model addressed a fundamental gap in sports equipment by combining the insights of an actual player with rigorous quality standards, creating rebounders that cost $66 to manufacture and retailed for $249.95 while goals cost $38.50 to make and sold for $149.95, establishing healthy profit margins that supported expansion into new product categories including apparel, accessories, and specialized training tools that served the $100+ million annual lacrosse equipment market.

Where Are They Now?

The sharks' reception proved surprisingly respectful yet ultimately disappointing as each investor acknowledged Rachel's exceptional achievements and business acumen but declined to invest for various reasons - Kevin O'Leary worried her school commitments made the business unsustainable, Mark Cuban appreciated her work but lacked lacrosse knowledge, Robert Herjavec believed she didn't need funding, Daymond John felt his equity wouldn't provide value, and Lori Greiner admitted she couldn't add value to the lacrosse space, resulting in universal rejection but widespread praise for her entrepreneurial spirit. The post-Tank trajectory became one of the most inspiring stories in Shark Tank history as the television exposure generated an estimated $9 million in free publicity through features in Time, USA Today, and The New York Times, while immediately attracting interest from major retailers including Dick's Sporting Goods, who flew Rachel to their headquarters and began carrying her products nationwide.

Rachel's strategic business development proved remarkable as she expanded from one employee to three, secured negotiations with Walmart, partnered with 2014 Major League Lacrosse MVP Casey Powell for a signature product line, and achieved $2 million in annual revenue by 2018 before making the bold acquisition of All Ball Pro in 2019, which enabled expansion into collegiate and professional sports equipment supply while maintaining her lacrosse focus. We found that Gladiator Lacrosse achieved approximately $9 million in annual revenue by 2022 according to multiple sources, while Rachel earned recognition on Forbes' 30 Under 30 list in 2020, graduated from Princeton University in 2022, and demonstrated that sometimes the most successful entrepreneurs are those who combine deep market knowledge with relentless execution, proving that age is no barrier to building substantial businesses when passion meets genuine problem-solving innovation.

Revenue

$9 million

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