Forte3D - Shark Tank Update

Founders Alfred Goodrich and Elijah Lee entered the Tank seeking $250,000 for 10% equity in Forte3D, a company reinventing the way classical instruments are made through advanced 3D printing technology. Their flagship product, a carbon fiber cello, costs around $800 to produce and sells for approximately $3,000, offering the look, sound, and feel of a traditional Stradivarius-style instrument at a fraction of the cost.

The duo shared plans to expand into additional instruments, starting with a 3D-printed violin expected to retail near $1,800. Since launching in 2022, Forte3D has grown steadily, generating $30,000 in its first year, $150,000 in 2023, and $350,000 in 2024, with 2025 projections exceeding $500,000 and an estimated $65,000 in profit.

The Sharks admired the craftsmanship and innovation behind bringing centuries-old artistry into the modern age, though some questioned why they hadn’t pursued guitars-a space the founders explained was already crowded with affordable options. After weighing several offers, Lori Greiner struck a deal for $250,000 in exchange for 16% equity, backing Forte3D’s mission to make world-class instruments more accessible to musicians everywhere.

Whether the deal with Lori closed hasn't been confirmed yet-due diligence on these takes months. But Forte3D kept moving. Right after the episode aired, they launched the Forte3D Violin with a 25% Shark Tank introductory discount and began shipping orders.

The company secured endorsements from world-renowned musicians including Yo-Yo Ma, Mike Block, and Steven Sharp Nelson of The Piano Guys. Yo-Yo Ma's quote now leads their homepage: "We need more innovations like this, creative solutions that expand access to music-making and open new paths to imagination and expression." Additional testimonials come from Mitchell Newman, violinist with the Los Angeles Philharmonic ("It's terrific!"), and Dr.

Benjamin Whitcomb, Professor of Cello at University of Wisconsin-Whitewater ("Wow! What can't you play on it?"). They expanded shopping options for both cellos and violins, introduced custom art-top and wood-top cello designs, and added accessories including Forte3D 4/4 Cello Strings Set, replacement bridges, and "Jaunty" wolf stoppers.

The brand's intellectual property is fully secured through patents. Based in Lansdowne, Pennsylvania at 544 Industrial Park Drive, Forte3D continues selling professional-level instruments at a fraction of traditional costs.

Each instrument is meticulously handcrafted to order with a two-week lead time to maintain quality standards. Whether or not Lori's partnership becomes official, the company is filling a legitimate gap in accessible professional instruments.