Edible Architecture - Shark Tank Update

Avital Ungar stepped into the Tank with a holiday-ready twist on food artistry, asking $150,000 for 10% of Edible Architecture, the company behind the internet-famous Charcuterie Chalet Kit-a customizable, savory “gingerbread house” designed for grown-ups who love hosting and grazing boards. The concept sparked immediate debate: Kevin declared that replacing candy canes with cured meats was practically a crime against the holiday season, and a couple of Sharks questioned whether the novelty could sustain a real business.

But Avital’s traction quickly shifted the room. After entering retail for the first time in 2024, the company posted $123,000 in sales, then surged to $1.17 million in 2025 thanks to a wave of demand driven by Costco, World Market, and Albertsons, along with strong direct-to-consumer performance where margins hit 65%.

The main kit retails at $29.99, wholesales for $14.29, and costs $10.68 to manufacture, leaving solid room for scale-especially with retailers already requesting expanded SKUs. Avital explained that customers weren’t just buying a kit; they were buying an experience, one that had become a recurring part of holiday parties, gifting, and even corporate events.

Her clear brand direction, viral appeal, and early retail success caught Lori’s attention, and after an energetic round of back-and-forth, Avital accepted Lori’s offer of $150,000 for 18%, securing a partner ready to help turn her seasonal sensation into a household holiday tradition.

After stepping into the Tank with her savory holiday charcuterie kits, Avital Ungar not only secured $150,000 for 18% from Lori Greiner but also rode the Shark Tank spotlight into expanded distribution and booming seasonal demand. Edible Architecture’s Charcuterie Chalet, Mini Chalet, and CharcuTree kits continue to sell online and in stores, with availability at major retailers like Costco (in select regions), World Market, Albertsons, Giant Eagle, and more - often selling out as the holidays approach.

The brand’s playful “grown-up gingerbread house” concept has translated into strong consumer interest and growing retail placement, and while its business still peaks seasonally, its social presence and national visibility have surged since the episode aired. Avital has leaned into the momentum with holiday promotions, new bundles, and amplified web traffic, positioning Edible Architecture as a festive tradition people actually eat rather than toss on January 1st.