Detra Pel - Shark Tank Update

Detrapel - liquid repellant spray

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Season 9, Episode 15 Founded by David Zamarin In Business

Detra Pel Details

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Shark Tank Episode Details

Founders David Zamarin
Air Date 2018-01-07
Season & Episode Season 9, Episode 15
Initial Ask $200K for 20.0% equity
Deal Details Got deal: $200K for 25.0% equity from Mark Cuban, Lori Greiner
Estimated Yearly Revenue $20-25 million
Estimated Net Worth (4x estimated revenue) $90.0 million

The Shark Tank Pitch

Innovation born from environmental consciousness transformed teenager David Zamarin into a successful entrepreneur when his frustration with harsh chemicals in traditional fabric protectors led him to develop DetraPel as an eco-friendly alternative that would revolutionize stain prevention through biodegradable nanotechnology derived from lotus plant compounds. His groundbreaking formula created a protective barrier that repelled water, dirt, and other liquids from various surfaces including fabrics, concrete, wood, and plastic, while maintaining safety standards through non-toxic ingredients that wouldn't alter the color or texture of treated materials, addressing both consumer health concerns and environmental impact issues that plagued conventional stain-repellent products.

Seeking $200,000 for 20% equity and valuing his liquid repellent company at $1 million, David entered Shark Tank Season 9 at just 19 years old with impressive credentials including a previously sold shoe-cleaning business that generated $25,000 monthly, current sales of $350,000 primarily to carpet and furniture manufacturers, and healthy profit margins where $1.14 production costs supported $12.99 retail pricing while demonstrating his product's effectiveness through live demonstrations that showed how treated fabrics remained completely dry even when doused with various liquids.

Where Are They Now?

The sharks immediately recognized David's potential and the commercial viability of his eco-friendly stain protection technology, leading to multiple competing offers when Mark Cuban proposed $200,000 for 25% equity and promised connections to his nanotechnology portfolio companies, Lori Greiner matched Mark's offer and suggested they partner together, Robert Herjavec countered with $200,000 for 23% equity seeking to include guest shark Rohan Oza in the deal, while Barbara Corcoran opted out, ultimately resulting in David accepting the joint offer from Mark and Lori for $200,000 for 25% equity to leverage their combined expertise and resources. The partnership with Mark Cuban and Lori Greiner proved transformational as DetraPel experienced explosive growth following the show, achieving over $4 million in annual gross revenue while expanding their product line and moving to increasingly larger facilities including a 12,000-square-foot space in Framingham, Massachusetts, then a 40,000-square-foot facility that accommodated 15 employees including in-house chemists who developed new product categories ranging from auto care and leather protection to baby products and industrial applications.

We found that DetraPel has become one of Shark Tank's most successful investments, growing annual revenue to approximately $23 million while pivoting strategically during the COVID-19 pandemic to produce disinfectants and hand sanitizers for healthcare providers, earning David recognition on the 2021 Forbes 30 Under 30 list, securing a $7 million Series A funding round in November 2022, and launching Impermea Materials in April 2023 as a specialized division providing grease-repellent paper packaging for major food service companies including negotiations with Chick-fil-A, proving that innovative environmental solutions can create massive businesses when paired with strategic partnerships and adaptability to market demands during global crises.

Revenue

$20-25 million

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