Curie Body Care - Shark Tank Update

Sarah Moret, a Boston University Business School graduate with a finance background, entered the Shark Tank seeking $300,000 for 5% equity in her aluminum-free personal care company. Starting in 2018 with just $12,000 of her own money, Sarah created Curie after being unable to find an effective aluminum-free deodorant that actually worked.

What began as a side hustle quickly grew into a business generating impressive sales, with 2019 bringing in $125,000, 2020 reaching $700,000, and projections of $2 million for 2021. Her product line expanded beyond the original deodorant to include spray deodorants, hydrating hand sanitizer, body oil, body wash, and even candles, all available in signature scents like Orange Neroli, White Tea, and Grapefruit Cassis.

Despite being told she was called just two hours before taping and facing skepticism about her valuation, Sarah's passion and business acumen impressed the sharks, ultimately securing a joint deal with Mark Cuban and Barbara Corcoran for $300,000 in exchange for 10% equity plus 4% advisory shares.

After securing her deal with Mark Cuban and Barbara Corcoran, Curie has exploded into a multi-million dollar success story that perfectly demonstrates the "Shark Tank effect." Within just three days of the episode airing, Sarah sold out completely and generated $250,000 in sales - doubling her entire first year of revenue in 72 hours. We found that her waitlist grew to an incredible 15,000 customers, and every restock resulted in immediate sellouts.

Barbara's mentorship proved invaluable, helping Sarah secure new manufacturers, establish two distribution warehouses, and expand into major retail partnerships including over 300 stores nationwide such as Nordstrom, Bloomingdale's, Anthropologie, and SoulCycle gyms. The company's QVC appearances have been phenomenally successful, with one 16-minute segment generating over $140,000 in sales.

By 2023, annual revenue has approached $3 million with over 80,000 customers and five full-time employees. The business transformed from unprofitable to highly profitable, proving that Sarah's "seat at the table" philosophy and decision to leave her finance career was the right move for building a clean beauty empire.