Combat Flip Flops - Shark Tank Update

flip-flops, belts, and other accessories

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Season 7, Episode 16 Founded by Donald Lee, Matthew Griffin In Business

Combat Flip Flops Details

Shark Tank Episode Details

Founders Donald Lee, Matthew Griffin
Air Date 2016-02-05
Season & Episode Season 7, Episode 16
Initial Ask $150K for 10.0% equity
Deal Details Got deal: $300K for 30.0% equity from Mark Cuban, Lori Greiner, Daymond John
Estimated Yearly Revenue $3-5 million
Estimated Net Worth (4x estimated revenue) $16.0 million

The Shark Tank Pitch

Battlefield experience meets entrepreneurial innovation when two former Army Rangers channeled their deployment experiences in Afghanistan into a mission-driven business that proved commerce could be a powerful force for positive change in conflict zones. Donald Lee and Matthew 'Griff' Griffin, both decorated military veterans, recognized during their combat tours that economic opportunity and sustainable employment could be more effective tools for achieving peace and stability than traditional military interventions alone, leading them to develop Combat Flip Flops as both a fashion statement and a vehicle for social impact.

The company's unique approach involved manufacturing high-quality footwear and accessories in conflict-affected regions, providing stable employment for local artisans and workers while creating products that told compelling stories of resilience, hope, and international cooperation that resonated with American consumers seeking meaningful connections to global communities. Their innovative flip-flops were crafted from repurposed combat boot leather and materials, creating distinctive products that honored military heritage while supporting economic development in Afghanistan, Colombia, and other regions affected by conflict, with each purchase directly contributing to local economies and educational initiatives.

Seeking $150,000 for 10% equity, Donald and Griff entered the Tank with their 'business unusual' philosophy that positioned Combat Flip Flops not just as a footwear company but as a comprehensive platform for what they called 'Peace Through Opportunity,' combining quality American design with international manufacturing partnerships that created sustainable livelihoods for artisans in challenging environments. Their product line had expanded beyond flip-flops to include wallets, purses, and other leather accessories, all manufactured with the same commitment to social impact and quality craftsmanship that differentiated them from traditional fashion brands.

Where Are They Now?

The sharks were immediately drawn to both the quality of the products and the powerful social mission behind Combat Flip Flops, leading to competitive bidding that reflected genuine excitement about supporting a business that could generate profits while making meaningful positive impact in conflict-affected regions around the world. The entrepreneurs' passion, military credentials, and clear vision for scaling their impact ultimately convinced three sharks to join forces, resulting in a landmark deal of $300,000 for 30% equity with Daymond John, Lori Greiner, and Mark Cuban, doubling their original funding request while providing access to three different areas of expertise in fashion, retail, and business development.

The post-Tank partnership proved transformational as Combat Flip Flops leveraged their sharks' guidance and networks to significantly expand their product line, distribution channels, and manufacturing partnerships, while maintaining their core commitment to creating economic opportunities in regions most in need of sustainable development and peaceful alternatives to conflict. The company's continued success has been reflected in expanded retail presence, strategic partnerships with major brands and organizations, ongoing manufacturing relationships that support hundreds of workers in Afghanistan and other regions, and recognition as a leader in the social enterprise movement that proves businesses can be both profitable and purposeful.

As of 2024, Combat Flip Flops continues to operate successfully with their mission-driven approach, though specific revenue figures remain private, the company's ongoing operations, product availability, and active social media presence suggest healthy business performance while maintaining their commitment to peace through opportunity and supporting communities affected by conflict worldwide.

Revenue

$3-5 million

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