Cold Current Kelp - Shark Tank Update

For Cold Current Kelp, the ingredient story began on the founders’ own ocean farm off the Maine coast. Inga Potter and Krista Rosen had met while volunteering at their children’s preschool, and their shared interest in the coast developed into a skincare business combining cultivation, ingredient research, and facial oil.

They sought $100,000 for 10%. Potter’s marine-science background helped explain their interest in kelp’s compounds, while samples let the Sharks experience the oil directly.

The product came in citrus, lavender, and fragrance-free versions, with a full-size bottle selling for $68 and costing less than $6 to produce. A smaller bottle sold for $28 and cost under $4.

The founders also reported a 56% repeat purchase rate, suggesting a loyal customer base. Sara Foster liked the feel and appearance of the oil on her skin, but the panel wanted a stronger explanation of its scientific benefits and clearer messaging on the packaging.

The company had not yet conducted clinical trials at the time of filming. Sales had grown from $14,000 in 2023 to $41,000 in 2024 and $95,000 in 2025, but the current-year projection was only $99,000.

That slowdown became a central obstacle to the $1 million valuation. Rashaun Williams wanted a faster growth rate in a crowded category, and Kevin O’Leary and Barbara Corcoran felt the business was too early for its asking price.

Lori Greiner did not see the right fit, while the Foster sisters had an existing relationship with another skincare company, Exponent Beauty. Despite positive reactions to the founders and the product, Cold Current Kelp left without an offer.

Orders from Iowa, Arizona, and California gave Cold Current Kelp an early sign that its television appearance was reaching customers beyond its existing markets. In an October 1, 2026 Portsmouth Herald interview, the founders reported those new orders despite leaving the Tank without an investment.

They also said KelpOil’s first clinical trials were planned for October, following feedback from the Sharks. A planned two-year federal grant would support research into new kelp-extraction technology, potentially opening the way to a cleanser, moisturizer, or body oil.

Those possibilities remain development plans, not products already added to the range.

Meanwhile, the company continues selling its Maine-grown kelp skincare online and highlighting the ocean farm behind the brand. The immediate follow-up therefore includes both new customers and specific research plans, even without a Shark’s backing.