Bocce Roll - Shark Tank Update

Bringing a burst of playful energy into the Tank, BocceRoll emerged as one of the most memorable pitches on Shark Tank season 17, episode 11, offering a fresh spin on classic outdoor games. Founders Nikki Hageman, Ben Fisher, and Claude Drehfal introduced their portable yard game that blends elements of bocce, cornhole, and arcade-style scoring into a premium, roll-up design that can be set up almost anywhere, from backyards and beaches to parking lots.

The trio asked for $100,000 in exchange for 10% equity, backing their pitch with strong momentum, including a wildly successful Kickstarter campaign that raised over $155,000 and positioned BocceRoll as the most funded yard game on the platform. Made with quality materials like bamboo ramps, solid wood balls, and metal stakes, the game emphasizes durability, aesthetics, and simple rules that keep players coming back for “just one more round.” During the pitch, the Sharks questioned scalability and retail challenges, leading Barbara Corcoran, Kevin O’Leary, and Daniel Lubetzky to bow out.

However, momentum shifted when guest Sharks Chip and Joanna Gaines saw strong family appeal and brand potential, a sentiment echoed by Lori Greiner, who recognized its consumer-friendly design and gifting potential. Together, Lori, Chip, and Joanna made a joint offer of $100,000 for 25% equity, which the founders accepted.

With $564,000 in sales in 2024 and projections of $1.1 million, BocceRoll left the Tank with both capital and high-profile partners, positioning the brand to grow beyond direct-to-consumer sales and establish itself as a modern staple in the outdoor games category.

BocceRoll capitalized quickly on its deal by expanding fulfillment capacity and preparing for broader retail conversations, while maintaining a strong direct-to-consumer presence built on gifting, family gatherings, and beach and backyard use cases. The product’s premium materials and roll-up portability continue to be central to its differentiation in the outdoor game category, and post-airing demand translated into accelerated online sales and extended wait-list periods for certain inventory batches.

Content featuring multi-generational gameplay and event settings has become a key marketing tool, aligning with the lifestyle branding strength of its strategic partners. The company has also focused on refining packaging and merchandising to support in-store placement, signaling a shift toward omnichannel distribution.

With production scaling to meet projected seven-figure revenue, the founders’ attention has moved toward supply chain efficiency, wholesale pricing structure, and repeat-purchase accessories that increase lifetime customer value. The exposure from the show positioned BocceRoll less as a one-season novelty and more as a premium, design-forward staple in the modern yard-game space.