Bauble Stockings - Shark Tank Update

Bauble Stockings entered the Christmas-themed Tank with Kate Stewart asking for $250,000 for 15%, introducing her brand built around a cherished family tradition she turned into a business: tiny, exquisitely hand-stitched needlepoint stockings meant to hold the final, most meaningful gift on Christmas morning. She explained how each stocking is crafted through fair-trade partnerships with women artisans in Haiti, a mission that provides ethical employment and gives every product a deeper purpose.

Retailing for $89.50 with a cost of $30.49, the stockings have become a premium, sentimental holiday keepsake-far more than simple décor-and the sharks were stunned when Kate revealed $6.3 million in lifetime sales since launching in 2018. She shared how the company originally sold through retail before pivoting to direct-to-consumer during COVID, a move that unexpectedly boosted margins and helped accelerate growth.

While the sharks loved the story and the craftsmanship, some worried about her expanding into too many additional products and potentially diluting what made the brand special. Barbara honed in on the emotional resonance and the strong numbers, offering $250,000 for 25%, which Kate countered at 20%.

After a brief pause-and clear belief that the brand’s magic came from its focused mission and heartfelt tradition-Barbara accepted, making a deal to help Bauble Stockings continue turning a single family ritual into a nationwide holiday tradition.

After Kate Stewart’s heartfelt pitch for her handcrafted needlepoint stockings earned her a $250,000 for 20% deal with Barbara Corcoran, Bauble Stockings has seen a notable lift in attention and consumer interest. The premium stockings - rooted in a family tradition of hiding the final meaningful gift in a tiny heirloom piece - have continued to sell through the brand’s direct-to-consumer site, with holiday timing giving the business a boost in traffic and purchases following its Shark Tank airing.

Kate’s creations, designed to elevate the emotional climax of Christmas morning, also expanded with new designs and collaborations in 2025, helping the brand build on its multi-million lifetime sales and strengthen its position in the premium gift market. While public details about long-term growth are still emerging, the immediate post-episode lift suggests Bauble Stockings has deepened its emotional connection with holiday shoppers nationwide