Shark Tank Season 18: A New Home, Celebrity Investors, and a Changing Identity
A move to Atlanta and new investors give Shark Tank's opening episodes a different context. We look at the negotiations, early fan debates, and what remains unproven.
Latest news, success stories, company updates, and business insights from the tank
A move to Atlanta and new investors give Shark Tank's opening episodes a different context. We look at the negotiations, early fan debates, and what remains unproven.
Crispy Cones plans a San Antonio shop and opens in Virginia. Plus, ABC confirms Season 18's opening pitches and episode dates for MrBeast, the Foster sisters and Steven Bartlett.
Fresh Bellies has a new owner. Hidrent has a new name and a growing franchise network. Here is what the September announcements confirm—and what they do not.
Dude Wipes has passed $1 billion in company-reported lifetime sales, Proper Good is explaining its unconventional Walmart-first strategy, and Cabana Boys has opened a franchise-inquiry program. Here is what each update actually establishes.
Fysh Foods has been acquired and is leaving retail, while PhoLicious reports availability through 3,300 Walmarts. Plus: a new Cousins Maine Lobster book and Daniel Lubetzky podcast.
Nature’s Wild Berry has opened a new foodservice channel through US Foods Direct. Alchemize Fightwear’s website remains live, but its apparel catalog is currently empty. Here is the evidence behind both updates.
Before Doublesoul reached Shark Tank, its founders risked about $100,000 on 10,000 pairs of socks. Now the company has added Poppi cofounder Allison Ellsworth as an investor and adviser—but one widely reported Pete Davidson number deserves scrutiny.
One education company has reached three locations, one dessert franchise has roughly 50 outposts, and one cleaning brand expects to pass $500 million in lifetime sales. Here is what changed for R1SE, Crispy Cones, and Blueland.
The Pizza Cupcake's July 2026 announcement made the Incredifulls name look brand-new. It wasn't. Trademark records and the company's own timeline show a rebrand years in the making—and explain why PB&J Cups matter more than another flavor launch.
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